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Finding the path through globalization is an excellent reading companion for all business courses. It highlights key issues of globalization while fostering critical thinking and discussion of ideas. The structure of this book is ideal to complement formal textbook chapters. Several stories invite the reader to reflect on the issues discussed throughout the book. Its friendly style is intended for all audiences, academic and professional, and for those individuals with a basic understanding of business subjects.
CHAPTER ONE: The Human Experience
Introduction
Knowledge, Complexity, and Uncertainty
Five Generations in the Human Experience
Learning through Story Telling: At the Movie Theater
Mini Case: Little John Wants a New Life
Discussion Point: Why Knowledge Management is Important to the Success of Your Company
CHAPTER TWO: Exploring the Past
Introduction
The Network Society
Learning Through Story Telling: A Family Story
Mini Case: Divorce in Modern Times
Discussion Point: Crash Course in . . . Corporate Twitter
CHAPTER THREE: Globalization at Its Best and at Its Worst
Introduction
The Notion of Globalization
Learning Through Story Telling: Globalization in the Landfills
Mini Case: Food and Civilization
Discussion Point: Signs of Life; Free Exchange
CHAPTER FOUR: Seeing the World in Bubbles
Introduction
The World in Bubbles
Learning Through Story Telling: When Hard Work Does Not Pay Off
Mini Case: Reflections: An Old Story of a Market Bubble and Its Financial Crisis
Discussion Point: Ethical Business Is Better Business
CHAPTER FIVE: What Troubles the Self—The New Consumer Mind
Introduction
The New Consumer Mind Is Here
The Deep Web and the Internet of Things
Learning Through Story Telling: Irina Visits the U.S.
Mini Case: Empirical Decisions
Discussion Point: Meet your Consumer in 2015
CHAPTER SIX: Insights on Culture
Introduction
The Notion of Culture
Insights on Culture
Culture and Business Organizations
Cross Cultural Competence
Learning Through Story Telling: Culture Shock in Central America
Mini Case: The Multicultural Family
One More Story: No More Zelda
Discussion Point: Democracy to the Rescue? Corruption in Latin America
CHAPTER SEVEN: Need for Universal Values
Introduction
The Need for Universal Values
Why Five Generations Go to Work
Human Sigma: The Hope
Six Sigma Defined
Learning Through Story Telling: Good Morning Coffee
Mini Case: Universal Values—Peace, Freedom, Social Progress, Equal Rights, Human Dignity—Acutely Needed
Discussion Point: Foreigners Are Human Too
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