Introduction to Business

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

This is the highest-quality affordably-priced printed OpenStax textbook available. As OpenStax's premier print partner, XanEdu prints all OpenStax textbooks in hardcover full-color versions, and a paperback version with B&W interior pages. The hardcover and paperback versions are exactly the same as the free OpenStax digital textbook which is available for free digital download at the OpenStax website, but as many students prefer the convenience of a printed textbook, we work directly with OpenStax to provide affordable print textbook options for students.

Full description of this book and additional free teacher and student materials are found at https://openstax.org/subjects.